University of Science and Technology Chittagong

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Ahmed Siffat Naveel Nur

Business Administration


Ahmed Siffat Naveel Nur is a dedicated Lecturer in the Faculty of Business Administration, University of Science & Technology Chittagong (USTC). He specializes in teaching various areas of Marketing including Marketing Management, Digital Marketing Strategies, and Consumer Behavior. He joined USTC in January 2024.

Siffat has been imparting knowledge as an adjunct faculty member in different private universities since 2021. Before transitioning into academia, Siffat gained valuable corporate work experience in the Telecommunications, Ecommerce, and Advertising industries. His expertise lies in strategizing Digital Communications. He provided consultancy services to various small and medium-sized enterprises, home and abroad.

Siffat is interested in studying how AI-driven marketing affects consumer behavior. He is currently awaiting the peer-review of two of his research projects relating to 1) the usage of Chatbots for conversational commerce and 2) Customer journeys in the post-Covid era.

Siffat aspires to attain a full professorship and ultimately reach a leadership role where he can guide an educational institution of exceptional repute to new heights.


  • Master of Integrated Marketing Communication (IMC), Universiti Sains Malaysia.
  • Digital Marketing Quantum Degree, Next Academy, Malaysia.
  • Bachelor of Business Administration with a major in Marketing and a minor in Management Information Systems, North South University.

Program Affiliated

  • Master of Business Administration (MBA)
  • Bachelor of Business Administration (BBA)

Areas of Interest

  • Digital Marketing
  • Artificial Intelligence
  • Consumer Behavior
  • Brand Management
  • Message Strategy

Courses Taught

  • Introduction to Business
  • Principles of Marketing
  • Strategic Marketing
  • Consumer Behavior
  • Marketing Research
  • Research Methodologies in Business
  • Supply Chain Management
  • Marketing Management
  • Business Environments
  • Management Information Systems
  • Computer Applications in Business
  • Ethics and Governance

Journals & Articles